Electronic Product Design for China Manufacturing

Design For Asian Manufacturing

Product development of electronic products specifically for low cost manufacturing in China is what Titoma offers to brand owners and marketers, looking for a turnkey solution.  Our mission is to give our clients an unparalleled equation of speed, cost, quality, and on-time delivery.

Titoma is founded on the principle of Design For Asian Manufacturing (DFAM) which holds that any mass-produced electronic product can only reach its full profit potential when the development fully takes into account the cost-down particularities of China manufacturing, right from the start. Thus, instead of moving a product to China after three-quarters of the product development has been done in the West, it is more sensible and cost-effective to beat the competition by getting the edge on them first, before they get the edge on you. Titoma offers you that edge.

It obviously makes sense to do the product development as close as possible to manufacturing, and now Titoma makes it possible to entrust your development project to professional Western management, on-site in Taiwan or China. Our Western management knows what you want and what you expect, and delivers on that at low cost.

Production and Development in China

This site will show you how DFAM will benefit every step in the product development process.

Best of both worlds

To warrant quality, Titoma works with Western designers, engineers and project managers that have many years of experience working in Asia in close cooperation with local engineers and manufacturers.

History

In the many years that Case Engelen and his colleagues had been working in product development in Taiwan they had become acutely aware of the gap between Western design and Asian manufacturing.

Western product development firms are often more motivated by cool design rather than by sales success, in which they normally have no commercial interest. They typically accept no responsibility for manufacturing implementation. If you add an ocean and a number of time-zones the "throw-over-the-wall mentality" is hard to avoid, and many great designs from western ID firms sadly never make it to market because they are not compatible with China's manufacturing methods.

Managing his previous firm, WeLL Design Taiwan, Case worked hard to close this gap, and hired western designers and engineers to work in Taiwan, so they could communicate directly with the local engineers, toolmakers and manufacturers. This approach was very successful, winning the "Best of Comdex" award in '99 for an innovative portable PC tablet (Sony and Ericsson came in 2nd and 3rd).

Still, something always seemed to be missing. In his role of product development consultant he would not have any control over toolmakers, electronics developers and manufacturers, and the quality of the final product would often suffer as a result.

To successfully convert a new product development idea into a sales success a great number of factors all have to come together. If one slips, all the effort put in might be wasted. That's why an integrated approach was needed, and why Titoma and its Design For Asian Manufacturing credo were founded.

For more information please contact Case Engelen at:

Email: Electronic Product Design

Tel +886 2 - 87 88 19 85