Human Factors Research: what we do

Second chances are few and far between in the highly competitive technology world. Titoma’s Human Factors Research team can help ensure that you "get it right the first time."

Your product concept must be matched by a user experience-focused design which is based on a scientifically researched in depth understanding of your end users. Without a clear model of the desired user experience, feature and design decisions may be based on incorrect assumptions or may conflict with the goals of the user.

The sooner this research is incorporated into your product design  the better. The cost of change is minimal in the definition phase of a product design. Research has shown that costs jump from 1.5 to 6 times during the development phase, and could escalate to 60-100 times if user experience problems are handled after product release. These figures do not even factor in the cost of  lost sales and negative customer attitudes.

read on ...   How we do it

For more information please contact David Gardner, Ph.D. at:

Email: Human Factors Research

Tel: +1 650 355 3530